In Car Company Tycoon, your main objectives are to design and manufacture cars, manage your company, and compete in the market. You need to balance costs, research new technologies, and create marketing strategies to grow your business.

To enhance your cars' performance, you should focus on upgrading engine parts, optimizing aerodynamics, and conducting thorough testing. Investing in research will unlock advanced components that improve overall performance and fuel efficiency.

Increasing market share can be achieved by diversifying your car models, improving marketing efforts, and setting competitive pricing. Identify target demographics, understand customer preferences, and adapt your strategies accordingly.

To manage production efficiency, optimize your assembly line setup and ensure you have enough resources. Analyze production times and costs, and make adjustments as needed. Regularly review your workflow to minimize bottlenecks.

Researching new technologies involves several steps: 1. Access the R&D department in your company. 2. Allocate resources to research different technology branches, like engines or safety features. 3. Monitor the progress of your research projects. 4. Implement new technologies into your car models once they are developed.