The main objective of Into the Dead is to survive as long as possible while navigating through hordes of zombies. Players must run, dodge, and utilize weapons to fend off threats while completing various missions and challenges.

To unlock new weapons and items, players need to progress through the game by completing levels and missions. Earned currency can be used to purchase upgrades, while completing specific challenges may also grant access to new gear.

Yes, players can customize their character's appearance by selecting different skins and outfits available in the game. These can be unlocked through gameplay achievements or by purchasing them with in-game currency.

Improving your chances of survival in Into the Dead involves several strategies: selecting the best weapons, mastering dodging techniques, collecting resources, and upgrading your skills through the game’s leveling system. Focus on maintaining distance from zombies and using the environment to your advantage.

To maximize weapon effectiveness, follow these steps: 1. Choose the right gun for your playstyle; 2. Upgrade your weapons regularly for better performance; 3. Aim for headshots to maximize damage; 4. Manage your ammunition carefully to avoid running out during critical moments.